Policy Policy Affiliate marketing Medium severity Financial Conduct Authority (FCA)· United Kingdom · 2026-09-18

Building a stronger UK investment culture

FCA director Lucy Castledine set out the regulator's approach to supporting growth and innovation in UK retail investments, including AI governance, the Targeted Support regime, proposals to simplify the advice framework, the Public Offer Platform, Consumer Composite Investments regime, and consultations on simplifying disclosures.

Action date

2026-09-18

Authority

Financial Conduct Authority (FCA)

Country

United Kingdom

Classification confidence

60%

Scope

Published scope

Affiliate-marketing classification

Medium guidance_consultation affecting advertising activity.

ActorsNot specified

ChannelsNot specified

Restrictionsguidance consultation

“We’re listening to feedback that our marketing rules need to clearly and consistently delineate between investments of different risk profiles..”

Primary source:
https://www.fca.org.uk/news/speeches/building-stronger-uk-investment-culture ↗

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