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Examen des stratégies promotionnelles des opérateurs de jeux d’argent : des investissements publicitaires en hausse significative malgré une année 2025 sans évènements sportifs majeurs.
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ANJ examined 2025 promotional strategies of gambling operators and found a projected 11% increase in promotional investments (695 M€) and other marketing rises. The authority approved strategies subject to stringent conditions, including requiring the four largest online operators to reduce promotional budgets and restrictions on sports partnerships and communications to players identified as excessive.
Amount (EUR)
€695,000,000
Original currency
695 M€
Action date
2025-01-06
Authority
Autorité Nationale des Jeux (ANJ)
Country
France
Classification confidence
0%
Primary source:
https://anj.fr/examen-des-strategies-promotionnelles-des-operateurs-de-jeux-dargent-2025 ↗
https://anj.fr/examen-des-strategies-promotionnelles-des-operateurs-de-jeux-dargent-2025 ↗
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